Real Estate Aerial Video is showing up everywhere
Say hello to real estate agents’ newest, most unexpected selling tool. UAVs are flying through mansions, strip malls and skyscrapers to give buyers’ bird’s-eye views and sellers the upper hand. Check out what a brokerage services director said about UAVs and properties.
“Everyone has seen a floor plan. It’s boring,” said Cushman & Wakefield industrial brokerage services director Julia Rettig. “With UAVs, there’s that wow factor. You get a camera in corners you couldn’t reach and … you’ve elevated your ability to sell something a thousandfold.” A stabilized camera mount keeps the high-resolution and real estate aerial video sharp and smooth, and a monitor on the pilot’s two-joystick controller shows what the UAV ”sees” along with typical cockpit-type information. I’d like to make a distinction as well. I like to use the term UAV as in unmanned aerial vehicle and not the word drone. A drone is an aircraft that is piloted by a program or through progamming of a ground station. A UAV, on the other hand isn’t but can be and thus there is the distinction. Most of the pilots flying real estate shots are using the UAV and we’re piloting them by hand so we can get the real estate aerial video that works for the marketing it’s meant to support. If you’re curious you can read more about real estate aerial video and UAV laws…or lack thereof.